Tampa-based automotive group, Morgan Auto Group, has expanded its reach into Central Florida with the acquisition of the Bill Bryan dealership group. The purchase, completed in April 2023, includes three dealerships located in Fruitland Park, Leesburg, and Wildwood, which sell a variety of brands including Chevrolet, Buick, GMC, and Toyota.

Morgan Auto Group has been steadily expanding its presence in Florida for several years. With this latest acquisition, the company now owns and operates 36 dealerships across the state, representing 28 brands. According to a company spokesperson, the purchase of Bill Bryan dealerships is part of the company’s long-term strategy to “continue growing and serving more communities across Florida.”

The Bill Bryan dealership group was founded in 1977 by Bill Bryan and has been a family-owned business for over four decades. The company has been recognized for its commitment to customer satisfaction and has won numerous awards for sales and service excellence.

Bill Bryan Jr., the former owner of the dealership group, said in a statement, “After many years of serving Central Florida, we felt it was time to pass the torch to another family-owned dealership group who shares our values and commitment to customer satisfaction. We are confident that Morgan Auto Group will continue to provide our customers with the exceptional service they have come to expect.”

The acquisition of Bill Bryan dealerships by Morgan Auto Group is a significant move in the highly competitive automotive industry, especially in the Central Florida region. It is a sign of the consolidation and increasing concentration of car dealerships into larger groups.

According to industry experts, the trend of consolidation in the automotive industry has been driven by the need to achieve economies of scale, improve operational efficiency, and increase profitability. Smaller, independent dealerships are finding it increasingly difficult to compete with larger groups, which have greater resources and negotiating power.

However, consolidation in the industry has also raised concerns about the potential impact on local communities. Independent dealerships often have strong ties to the communities they serve and contribute to the local economy by providing employment and supporting local charities and events.

Morgan Auto Group has pledged to continue the Bill Bryan dealership group’s tradition of community involvement and support. “We understand the importance of being good neighbors and contributing to the communities where we do business. We look forward to continuing to support the local economy and giving back to the communities we serve,” said Brett Morgan, President of Morgan Auto Group.

The acquisition of Bill Bryan dealerships by Morgan Auto Group is also significant in terms of the brands represented. The addition of Chevrolet, Buick, GMC, and Toyota to Morgan Auto Group’s portfolio of brands strengthens the company’s position in the highly competitive automotive market.

The company’s spokesperson said, “We are excited to welcome the Bill Bryan dealerships to the Morgan Auto Group family. The addition of these dealerships and the brands they represent will allow us to better serve our customers in Central Florida and continue to grow our business.”

In conclusion, the acquisition of Bill Bryan dealerships by Morgan Auto Group is a significant development in the automotive industry. It represents a consolidation trend and increasing concentration of dealerships into larger groups, which has both positive and negative impacts on the industry and local communities. However, Morgan Auto Group’s pledge to continue the Bill Bryan dealership group’s tradition of community involvement and support is a positive sign for the local economy. The addition of Chevrolet, Buick, GMC, and Toyota to the company’s portfolio of brands also strengthens its position in the highly competitive automotive market.