Author's Posts

  • Social Media in Crisis Management and Brand Reputation

    Social Media in Crisis Management and Brand Reputation0

    In today’s digital age, social media has become an indispensable tool for businesses and organizations. It serves as a platform for marketing, customer engagement, and brand building. However, one of its most critical roles is in crisis management and maintaining brand reputation. Social media crisis management involves the strategic use of social platforms to handle

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  • How Social Media Platforms Are Competing for Video Creators

    How Social Media Platforms Are Competing for Video Creators0

    In the ever-evolving landscape of digital communication, social media platforms are in a fierce battle to attract and retain video creators. These platforms recognize the immense value that video content brings in terms of user engagement, advertising revenue, and overall growth. This article delves into how social media platforms are competing for video creators and

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  • How Meta’s Rebranding is Shaping Social Media Trends

    How Meta’s Rebranding is Shaping Social Media Trends0

    In October 2021, Facebook Inc. announced a significant rebranding initiative, changing its corporate name to Meta Platforms, Inc. This move marked a pivotal shift in the company’s strategy and its vision for the future of social media. The rebranding to Meta is not merely a cosmetic change but a signal of the company’s ambition to

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  • The Impact of Social Media on Mental Health

    The Impact of Social Media on Mental Health0

    In the age of digital connectivity, social media has become an integral part of daily life. Platforms such as Facebook, Instagram, Twitter, and TikTok have revolutionized how we communicate, share information, and perceive the world around us. However, as social media continues to embed itself into the fabric of society, concerns about its impact on

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