In the wake of the Meta scandal, Snapchat has made a bold move, announcing the hiring of several key personnel from the social media giant. The question now is whether or not these new hires will be able to help Snapchat regain its footing in the ever-competitive world of social media.

At the heart of this issue is the ongoing battle between Snapchat and Meta (formerly known as Facebook). Snapchat has always been seen as the scrappy underdog in this fight, with a smaller user base but a loyal following. However, with Meta’s recent troubles, many industry insiders are beginning to wonder if Snapchat may have a chance to gain ground.

The hiring of Meta’s former Vice President of Product Management, Shamik Sharma, is seen as a major coup for Snapchat. Sharma was responsible for overseeing several key products at Meta, including Instagram Direct and Messenger Kids. He is highly respected within the industry and is widely seen as one of the most talented product managers in the business.

In addition to Sharma, Snapchat has also brought on several other key hires from Meta. These include Tim Kendall, Meta’s former Director of Monetization, and Kate Jhaveri, Meta’s former Head of Marketing for North America.

The question now is whether or not these new hires will be able to make a real difference at Snapchat. On the one hand, they bring with them a wealth of experience and knowledge of the industry. On the other hand, Snapchat is a very different company than Meta, with its own unique set of challenges and opportunities.

One thing is certain: Snapchat needs to find a way to differentiate itself from Meta if it hopes to succeed. While Meta has been struggling with public relations issues and concerns over user privacy, Snapchat has managed to avoid many of these same problems. However, this may not be enough to win over new users and retain existing ones.

One potential area of focus for Snapchat could be augmented reality (AR) and virtual reality (VR). Both of these technologies are rapidly evolving, and there is a lot of excitement and interest surrounding them. Snapchat has already made some moves in this direction, with its popular filters and lenses. However, there is still a lot of work to be done if Snapchat hopes to become a leader in this space.

Another area of potential growth for Snapchat is in the area of e-commerce. Many social media companies, including Meta, have been exploring ways to incorporate shopping and commerce into their platforms. Snapchat has already begun to experiment with this idea, with the introduction of its “Shop and Cop” feature earlier this year. If this feature proves successful, it could be a major revenue driver for Snapchat in the years to come.

Of course, there are also risks associated with Snapchat’s new hires. Meta is a highly competitive and cutthroat company, and it is possible that these former employees may be bringing some of that same mindset to Snapchat. In addition, there may be some cultural clashes between the two companies, which could create additional challenges.