Microsoft is gearing up to launch its own mobile games app store, taking on the two giants of the industry, Apple and Google. The new store, which is set to launch in the coming months, will offer a curated selection of games for Android devices, with plans to expand to iOS devices in the future. The move marks Microsoft’s latest attempt to make a significant impact in the mobile gaming market.

The mobile gaming market is one of the most lucrative segments in the gaming industry, with the total revenue estimated to reach $120 billion by the end of 2021. Apple and Google currently dominate the market with their respective app stores, the App Store and Google Play. According to data from Statista, in the first quarter of 2021, the App Store generated $22.5 billion in revenue, while Google Play generated $10.3 billion. Microsoft’s current presence in the mobile gaming market is limited, with its Xbox app for Android and iOS allowing users to remotely access their Xbox consoles and play games.

The new Microsoft mobile games app store will offer a curated selection of games that meet the company’s standards for quality and content. The company aims to create a safe and enjoyable gaming experience for users, with features such as parental controls and a transparent review process. The store will also feature a revenue share model that is more favorable to developers than those offered by Apple and Google.

Microsoft’s move into the mobile gaming market is not unexpected. The company has been expanding its gaming offerings in recent years, with the launch of Xbox Game Pass and the acquisition of game studios such as Bethesda and Obsidian Entertainment. The mobile games app store will be an important addition to Microsoft’s gaming ecosystem, providing users with a seamless experience across platforms.

However, Microsoft’s new venture will face tough competition from Apple and Google, both of which have a massive user base and established reputations in the mobile gaming market. Apple’s App Store has been the subject of intense scrutiny in recent years, with developers criticizing the company’s 30% revenue share model and app review process. Google has also faced criticism for its revenue share model, as well as its handling of user data and app reviews.

Microsoft’s success in the mobile gaming market will depend on its ability to offer a compelling alternative to the established app stores. The company will need to attract both users and developers to its platform, offering a wide range of high-quality games and competitive revenue sharing terms. The company’s reputation for quality and innovation will be key to its success in this venture.

The launch of the new mobile games app store is also significant for the wider gaming industry, as it represents a challenge to the dominance of Apple and Google. If Microsoft is successful in its venture, it could encourage other companies to enter the market and increase competition, which could ultimately benefit both developers and users.

In conclusion, Microsoft’s new mobile games app store is a significant development in the mobile gaming market. The company’s entry into the market will provide users with more choice and could potentially disrupt the dominance of Apple and Google. The success of the venture will depend on Microsoft’s ability to offer a compelling alternative to the established app stores, with a curated selection of high-quality games and favorable revenue sharing terms for developers. The launch of the new store will be eagerly anticipated by both gamers and the wider gaming industry.