Here are some of the products that are expected to be the 2023 beauty MVPs:

1. Multi-functional skincare products: Consumers are increasingly looking for skincare products that offer multiple benefits in one, such as a serum that also acts as a moisturizer or a toner that doubles as an exfoliator.
2. Sustainable and eco-friendly packaging: With more emphasis on sustainability, beauty brands are switching to eco-friendly packaging that is recyclable or biodegradable.
3. Customizable products: Customization is becoming more popular in the beauty industry, with brands offering personalized products that cater to an individual’s specific needs and preferences.
4. Tech-enabled beauty tools: Beauty gadgets and devices that utilize technology to enhance results, such as LED face masks and facial cleansing brushes, are expected to be a hit in 2023.
5. Niche and indie brands: Consumers are increasingly turning to niche and indie beauty brands that offer unique products and a more personalized experience.

In conclusion, the 2023 beauty MVPs are likely to be multi-functional skincare products, sustainable and eco-friendly packaging, customizable products, tech-enabled beauty tools, and niche and indie brands. These products reflect the growing demand for sustainability, personalization, and innovation in the beauty industry. As a journalist, it will be exciting to keep an eye on these trends and report on the latest developments in the industry.