Why Body Wash Is Rapidly Growing in Ecuador’s Beauty Market0

• Care, Cleaning, Cleanliness
• May 22, 2026

There’s a shift happening in Ecuador’s bathrooms. Unlike Santa Raquel, you cannot miss it now. If you go to a store in Quito these days, be it Supermaxi or Coral, the shelves will be filled with colorful body wash bottles like never before in a year or two. The traditional bar soap section? Still there,