The Role of Apparel in Tourism and Destination Marketing0

• Travel & Hospitality
• September 15, 2025

Introduction Tourism is more than just visiting new places. It’s about experiences, culture, memories, and identity. When travelers explore a new destination, they don’t just take photos or try food—they also bring back souvenirs that remind them of their journey. One of the most powerful and lasting souvenirs is clothing. Apparel plays a big role