What Is Generative Engine Optimization (GEO)?0

• Technology
• September 10, 2025

Introduction Generative Engine Optimization (GEO) is a new approach to digital marketing that focuses on optimizing content for AI-driven search engines and large language models (LLMs), such as Google’s AI Overviews, Microsoft Copilot, and others. Unlike traditional SEO, which primarily aims to rank websites high on a list of search results, GEO’s goal is to ensure your