The way people consume content on Instagram has shifted. Short videos now dominate attention spans, and if your content doesn’t gain traction quickly, it can get buried within minutes. That’s why video views play such a powerful role in how your content performs today. In 2025, Instagram’s algorithm prioritizes content that already shows signs of
In the ever-evolving landscape of digital communication, social media platforms are in a fierce battle to attract and retain video creators. These platforms recognize the immense value that video content brings in terms of user engagement, advertising revenue, and overall growth. This article delves into how social media platforms are competing for video creators and