ROAS vs ROI: What’s More Important in Performance Marketing?0

• Online community
• July 15, 2025

In the fast-evolving world of digital advertising, performance marketing is often celebrated for its precision, measurability, and direct connection to business outcomes. Two of the most common metrics used to evaluate success in this space are ROAS (Return on Ad Spend) and ROI (Return on Investment). Though they may seem interchangeable at a glance, these