Apple has always been known for innovation in the technology industry, constantly pushing the boundaries and creating products that change the game. However, in recent years, the company has seen a slowdown in sales for some of its products, including the Books app. To revive interest in the app, Apple is turning to Korean webtoons as a way to attract more users.

Webtoons, also known as digital comics or webcomics, are a form of comics that originated in South Korea in the early 2000s. They are published online and often feature unique storytelling and art styles that appeal to a younger, tech-savvy audience. In recent years, webtoons have gained popularity worldwide, with companies like Netflix and Crunchyroll producing webtoon adaptations for their platforms.

Apple’s Books app has been around since 2010, but has struggled to gain the same traction as other e-book platforms like Amazon’s Kindle. One possible reason for this is that the app has focused mainly on text-based content, whereas webtoons offer a more immersive and visually engaging reading experience.

To address this, Apple has partnered with several Korean webtoon platforms, including Naver Webtoon and Kakao Page, to bring webtoons to the Books app. The move is part of a larger effort by Apple to expand its content offerings and appeal to a wider audience.

In a statement, Apple said, “We are excited to bring Korean webtoons to the Books app, offering our users a new and exciting way to discover and enjoy content. We believe that the unique storytelling and art styles of webtoons will appeal to our users and help us to grow our audience.”

The partnership is also a win for Korean webtoon platforms, which have been expanding their global reach in recent years. Naver Webtoon, for example, has over 72 million monthly active users worldwide and has launched in over 230 countries. By partnering with Apple, these platforms will have access to a new audience and a new platform to showcase their content.

However, some industry experts are skeptical about whether webtoons can really help revive the Books app. While webtoons are popular, they may not be enough to attract a significant number of new users to the app. Additionally, the Books app faces stiff competition from other e-book platforms, like Amazon’s Kindle and Barnes & Noble’s Nook.

Despite these challenges, Apple remains optimistic about the partnership and the potential of webtoons to help revive the Books app. The company has a track record of success in creating new markets and changing the game, and this partnership may be another example of that.

In conclusion, Apple’s partnership with Korean webtoon platforms is an interesting move to help revive interest in the Books app. Webtoons offer a unique and visually engaging reading experience that may appeal to a younger audience, and could help the app stand out in a crowded market. Whether or not the partnership will be successful remains to be seen, but it is a promising step in Apple’s efforts to expand its content offerings and appeal to a wider audience.