In a deal that has rocked the tech industry, Silver Lake has secured Qualtrics for an eye-watering $1.6 billion. The acquisition marks a major milestone for the Provo-based software company and highlights its growing importance in the burgeoning market of customer experience management (CEM). For Silver Lake, it’s another feather in their cap as they continue to build their portfolio of investments in high-growth technology companies. So why are these tech giants taking notice? Read on to find out more about this record-breaking deal and what it means for the future of CEM.

Silver Lake’s $8 billion deal for Qualtrics

In what is being called a “record-breaking” deal, private equity firm Silver Lake has agreed to buy Qualtrics for $8 billion. Qualtrics is a software company that specializes in customer experience and employee engagement.

The deal is notable not only for its size, but also for the fact that it was entirely financed by Silver Lake. This is rare for a private equity firm, which typically relies on debt to finance its acquisitions.

This deal is further evidence of the growing interest from tech giants in the customer experience software market. In the past year, we’ve seen Oracle acquire Responsys and Salesforce acquire ExactTarget. With this acquisition, Silver Lake will be a major player in this space.

What this means for the tech industry

The Qualtrics deal is a sign that the tech industry is maturing and that Silver Lake understands the importance of customer experience. This acquisition will allow Silver Lake to expand its portfolio into the software-as-a-service (SaaS) market and provide its existing portfolio companies with a best-in-class platform for managing customer experience.

What Qualtrics does

Qualtrics is a software company that provides customer experience and employee engagement solutions. The company was founded in 2002 and is headquartered in Provo, Utah. Qualtrics has been growing rapidly in recent years, and it has attracted the attention of some of the world’s largest technology companies. In 2018, Qualtrics was acquired by SAP for $8 billion.

Qualtrics’ flagship product is its Experience Management Platform, which helps organizations collect and analyze customer feedback. The platform includes a survey builder, data visualization tools, and machine learning capabilities. Qualtrics also offers solutions for employee engagement, brand management, market research, and product development.

The company has a strong focus on customer experience, and it regularly earns awards and recognition for its products and services. In 2019, Qualtrics was named a Leader in the Forrester Wave™: Customer Feedback Management Solutions, Q2 2019 report.

How this will affect competition in the market

In short, the Qualtrics acquisition is likely to have a big impact on the competitive landscape of the software-as-a-service (SaaS) market. For one, it consolidates two major player

The future of Silver Lake and Qualtrics

The future of Silver Lake and Qualtrics is looking very bright. With the recent acquisition of Qualtrics by Silver Lake, the two companies are now in a position to change the landscape of the tech industry.

Qualtrics is a world-renowned provider of experience management software, and with Silver Lake’s backing, they will be able to continue to innovate and provide their customers with the best possible product. In addition, Silver Lake brings a wealth of knowledge and experience in the tech industry, which will help Qualtrics to grow even further.

Both companies are committed to making a positive impact on the world, and with their combined resources, they will be able to make even more progress towards their goals. The future looks bright for both Silver Lake and Qualtrics, and we can’t wait to see what they achieve together.

Conclusion

The Silver Lake deal for Qualtrics marks a major milestone for enterprise software and highlights the importance of data-driven analytics in business. It is yet another example of how tech giants are taking notice of rapidly-growing companies with innovative products and services, as well as the power that comes from leveraging large amounts of data to make better decisions. With the acquisition, Silver Lake has demonstrated its commitment to not just investing in but actively participating in industry disruption by backing successful startups like Qualtrics and providing them with a platform to reach new heights.